Your business card would be remiss without one. In addition, customers for business emails to contact customer service, make inquiries, or schedule appointments. In fact, 75% of customers say that professional business email addresses are key to building loyalty with a small business.
Have you ever been embarrassed about giving your email to a potential client because it read firstname.lastname@example.org ? Having an email address like this will give off the wrong impression in business and won’t do you any favours when trying to land new clients or build a successful company.
Some of the benefits for creating an email address account are obvious. If you want customers to communicate to you through your website, your IT department may have already set up a professional email address to handle these inquiries.
But there are other reasons that you need a business email. Let’s run through the most important benefits…
Your brand name is reflected in the communications that you send to customers. If you plan on sending any type of promotions, then you want to avoid the spam filter and create a professional business email address where your brand will be recognized. You will need a customer email address to use email service providers like MailChimp or Constant Contact in order to send out marketing pieces and customer communications.
Your customer service email address will become the most popular as soon as you launch your website. People naturally have questions, problems, or just want help. You can make it so simple by having a customerservice@amazing-scooterz or email@example.com to ensure that these customers are serviced quickly and understand they are talking to someone at your company with the right email address domain.
When you reply to customer inquiries and clients, you should have a custom domain that shows you are part of a real business and offer legitimate services. People may use the email address to go to your website, but overall, it sends the right impression when you are able to reply with a professional business email.
There is nothing worse than receiving an email from James333@yahoo.com who wants to do business with you. It says nothing about the product or brand, other than James has too much time on his hands and is cold emailing everyone he can today. Once you have a custom domain, you can set up sales email addresses that will help your sales team work those leads and send out inquiries to help grow your business.
Business email accounts come with additional security options that you can set up using cPanel. For example, HostGator provides SpamAssassin to filter out and block dangerous hacking and phishing attempts of your email. This is important for businesses as a data breach can kill off your web traffic in an instant.
Once you start sending communications from your business email, you will start to get flagged for spam, especially if you have a suspicious email address that does not relate to a verified domain name. Customers may flag your email for spam even if it is a legitimate communication just because they do not recognize the brand name. To avoid this, just use a custom domain name that matches your website, social profiles, products, and storefront.
Before you set up an email address, there are a few things to keep in mind so you leave the best impression on your clients and customers.